We couldn’t be prouder to announce that our sourdough batard was the category champion for Speciality Breads in The Grocer Own Label Awards 2017.
Following the notoriously rigorous two-step judging process, our bread received the maximum possible marks and no negative comments.
Feedback included statements such as “The quality of the bread guaranteed purchase intention after tasting and more than a third were keen to buy on a weekly basis. Texturally the bread was ‘light and airy’ with a ‘nice crusty top’ and the characteristic sour flavour was much milder than a competitor entered last year.”
The Grocer Own Label Awards, now in their twelfth year, recognises the highest quality in supermarket own label products, with the 2017 winners revealed at a glittering ceremony in London’s Hilton Park Lane.